MANHATTAN Cosmetics: New TV ad
Colorful, expressive and productive!
Case: TV ad
The make-up call!
Wake up! The colourful commercial rings in the new season at MANHATTAN Cosmetics. The brand strategy banks on looks rather than product features. Our brief was to provide a fast and striking impression of the new products and, at the same time, achieve overarching brand communication.
We therefore made the claim “Express yourself” into our guiding principle and presented impressive women in expressive settings, who celebrate the new collection with their new looks. And they’re doing it for you! The memorable ad was produced by director and fashion photographer Koray Birand
All new products at a glance.
A new look for your eyes.
Lips in full color and intensity.
Products come first.