MANHATTAN: Moisture Renew Lipstick Launch
Innovation meets Colour! The successful launch into a saturated market!
Case: Product launch campaign
For those who want everything!
The latest in our product innovation campaign line for MANHATTAN: The new Moisture Lipstick combines all the qualities, beauties desire from their lipstick: intense color, creamy texture, a vitamin A, C & E complex, light protection factor 20 and an extra portion of freshness. Just the right product for all who want it all! Just the right campaign for anyone who wants it all. On TV, on the web and on social media!
Loud, colorful and progressive! Perfect in line with the brand positioning 'EXPRESS YOURSELF'!
Get your #FreshColourKick
The social media channels serve as a campaign extension. Extra content with specific USPs of the new product innovation will become the embassy carrier under the #FreshColourkick. Kicks the target group directly!