Yes they can!

What an amazing 3-minute trailer for the Rio 2016 Paralympic Games - they're definitely the Superhumans ! It's like a big shout out to all people in this world: It's about the bigger picture! We are all humans! - Download the track at http://wearethesuperhumans.com from Sat 16th July, with all profits going to the British Paralympic Association. And watch the backstories about the Superhumans.. for example Drummer Alvin Law https://youtu.be/AZ_K22WV7a0

First Inactivity Tracker

There is a hype on fitness and activity trackers. Joe Boxer - a pyama and underwear brand - flips the game upside down and launches the first inactivity tracker. You get rewarded for foing nothing with "chill time." By eraning chill time you can achieve levels like "Couch Commander" or "Cryogenic." And there is a real benefit in it: you can feel better about watching the latest Game of Thrones Season on the couch instead of sweating in the sun ;)

#whomademyclothes - a Global Fashion Campaign

Fashion Revolution Day (FRD) is a global event on- and offline. In mayor cities you can join the event and online you can post an image of the label of your clothes with #whomademyclothes. Some labels like padagonia already provide a transparent supply chain. Others trust in certificates to ensure fair and environmentally friendly production of their clothes. There is a fashion revolution going on out there - we wonder how big the momentum of the campaign can be to truly change the fashion industry. Take part.

Catstacam - cats post to instagram

Cams that are carried around by cats and dogs and periodically take a snap are available for years. Whiskas take it one step further and develops a cam that also posts to instagram. Owners can comment on their cats' posts with #askwhiskas to learn more about the behaviour and habits of their cat. We are looking forward to that service offered for humans ;)