Multi-device online brand magazine!


Case: Digital, Relations

It's a wonderful, 
wonderful world.

The whole world of HUGO BOSS in one online format – from reporting of brand activities through to exclusive features, interviews, music, films and photo galleries. The newly conceived electronic magazine entertains users and allows them to discover the lifestyle world through HUGO BOSS’s eyes. Perfect for unconventional product placements, brand messages and customer loyalty activities.


The challenge.

The eMAG has a long tradition on the platform. Conceived and created by us in 2003, it has always been a trailblazer in the brand magazine segment, and took a Silver medal at the New York Festival. It was now a question of building further on this success and experience


One face to the costumer.

Reading habits and user behaviour have changed in recent years. Users no longer differentiate between the devices they employ to go online. They start off looking for information on a desktop, and continue their search later on by smartphone. Our fully flexible, modular and adaptable information architecture accommodates this trend of having to be retrievable fast and in any place


Wireframing the user experience.

Journalistic articles, news, social media content, text, image, video, audio, navigation tools and a permanent search must be intelligently organised and structured for a device-independent design. To this end we developed a 6-column wireframe that can be modified at any time to fit the content.


The result.

High-end, neat and clearly organised. The playful treatment of the corporate font and the clear typographical approach produce an editorial feel to match the brand image





Would you like to know more about this online magazine and our work for HUGO BOSS?

Contact us!