MANHATTAN: Moisture Renew Lipstick Launch

Innovation meets Colour! The successful launch into a saturated market!


Case: Product launch campaign

For those who want everything!

The latest in our product innovation campaign line for MANHATTAN: The new Moisture Lipstick combines all the qualities, beauties desire from their lipstick: intense color, creamy texture, a vitamin A, C & E complex, light protection factor 20 and an extra portion of freshness. Just the right product for all who want it all! Just the right campaign for anyone who wants it all. On TV, on the web and on social media!

Loud, colorful and progressive! Perfect in line with the brand positioning 'EXPRESS YOURSELF'!



Get your #FreshColourKick

The social media channels serve as a campaign extension. Extra content with specific USPs of the new product innovation will become the embassy carrier under the #FreshColourkick. Kicks the target group directly!


EXPRESS YOURSELF! mit dem brandneuen Moisture Renew Lipstick. #MANHATTANcosmetics

Ein von MANHATTAN (@manhattancosmetics) gepostetes Video am

Seid gespannt auf die neue Farbinnovation. Eine Formel mit cremig softer Textur von #MANHATTANcosmetics.

Ein von MANHATTAN (@manhattancosmetics) gepostetes Video am




We really love it! Its colourful, upbeat modern with clear product messages and irresistible beauty shots. And so much colour - you almost want to try right away!
— Top Management, Coty


Would you like to know more about this campaign and our work for MANHATTAN Cosmetics?

Contact us!