Who cares about one girl who videotapes her coming out? Well at least 3.8 Mio in 1 day! Think about it. 3.8 - mainly millenials - are watching a girl's video about her feelings and her temporary or final sexual orientation. That is highly relevant to the audience... They have established a relationship and have become friends with somebody they have never met in real life.
Geico launches a series of unskippable preroll ads on YouTube. Grand idea and execution!!!
So amazing. The power of the internet in a new, incredible and creative kind of way. Kutiman is mixing individual pieces of music, made by musicians all around the world, into completely new and wonderful songs. A new YouTube sensation.