Hipster Insights #1

Hipster need firewood. Real, authentic firewood. Handmade, as you will see in the video. While some are joking about their attitude, we see a need for identification and a story behind a product. Products are not anonymous things anymore, made somewhere far east. Products now have a character, a story, a background. This is also true for luxury goods, for fashion, for electronics (see Apple), more product categories will follow the trend.