Bōsōzoku - Style of Japanese Subculture

To make good commercials one has to know culture and the zeitgeist. This task has become time consuming since most brands act worldwide. At least online, every banner and microsite is global. One has to keep up with what's going in asia, what's cool in the US, what's cool and edgy on the streets of the world's metropoles?

Today we dive into japanese tuning and protest subculture: Bōsōzoku. For detailed info and history, please check out wikipedia or be amazed by the style below...

Moon Marketing

In our dreams this idea exists since ever. But now it may become reality. Why not utilize the biggest, brightest, worldwide visible billboard out there? The moon. Coke could color the moon red (with organic colors), Red Bull could have the first basejump on the moon (may be you even do not need a parachute up there) or Mercedes Benz could put a car on the moon (the Astronaut Test Drive)...

Japanese soda brand Otsuka is trying to place a can filled with wishes of their clients on the moon by 2015. Explore now.