Amazon.com will open a retail store in New York for the holidays. A pick-up, same-day-delivery and return-station. With a big presentation of the Kindle Fire too, we guess. Usually people going to a retail store to see an item, then going home to order it online - so called "Showroom buying". Now amazon is shaking it up and is doing the opposite. Stretching the brand is never a bad idea! :)
Paul Smith is still the master of curiosity. Don't you think so? Who else takes the time to introduce his store in person?